The Role of the Transmedia Producer in Branded Entertainment
Brands have always been a point of conversation ever since the printing press. Brands have made their presence known, in one form or another, and the role of the producer has always evolved with it. But when a new type of media shows itself and lives in the shadow of ‘older’ forms, how does the role of the producer change? Join Michel Reilhac (Media Business School, France) and Caitlin Burns (Starlight Runner Entertainment, US) as they discuss how the role of the Transmedia producer fits within the world branded content.
Producer : Arthur Maughan Introduction by : Christine Lim-Labossiere
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