Convergence GURU, HENRY JENKINS GOES CRYSTAL BALL GAZING via SKYPE with Starlight Runner Entertainment’s Simon Pulman and discovers the buzz about “Spreadable Media”. What are the hottest convergent trends to sweep the interactive landscape today and what are the winning innovations that are changing the way we interact, engage and socialise? What can we expect in 2012 and beyond? How is “Spreadable Media” different from Viral Media? Who will lead the way and where will we be going as a socially connected online community?