Media Library

Extending the 360 Property into a Pervasive Experience

Speaker Alison Norrington, CEO/Chief Creative Director of storycentralDIGITAL and storycentralLABS, Chair of Storyworld Conference. Renowned Transmedia Strategist Alison Norrington provides and eye-opening overview of Pervasive Media and the potency of participatory experiences and multi-dimensional Alternate Reality Game play in cross-media adaptations today. CASE STUDIES: She engages the creators of these unique 360 Adaptations that use ARG’s and other imaginative elements online and off to enhance their “Pervasive Worlds”: Trevor Haldenby, The Mission Business (Zed.TO’s ByoLogyc), Alex Mayhew, Xenophile (Ceremony of Innocence/Time Tremors) and Yomi Ayeni, Expanding Universe (Clockwork Watch)

Media Library