Media Library

Cross-platform for Cause: Oz Case Study in the Works

John Heinsen, CEO of Bunnygraph Entertainment and Director of Digital Media of “One Great Night on Earth” (OGNOE), explores the power of creating a multi-platform content strategy for Cause by bringing a classic rock concert format to a global audience. OGONE is twelve-hour concert event to provide charitable relief to flood and fire victims throughout the Australian continent in what will be the first in a 10 year plan to redefine social good through music. John examines how the development of cross-platform campaigns like OGNOE succeed in bringing brand consciousness across digital platforms and how creative storytelling, emerging technologies and an aggressive social media strategy aim to Rock On and Bring Relief!

Media Library