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2011’s Hot Button Topic: Engagement Through Gamification

In just a year, Gamification has become the hottest and most engaging media strategy of the day, but are we just diving in and getting the most of Gamification or missing the mark? Can games change the way we engage film/TV audiences? US Gamification expert Scott Dodson shares some interesting insights into this new trend and provides some existing examples of good play!

Check out Scott’s hand on Access 360 workshop “Increase your ROI using Social Media and Gamification” in Vancouver, March 23 here.

2011’s HOT BUTTON TOPIC: ENGAGEMENT THROUGH GAMIFICATION. from Merging Media

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