Merging Media 2013

Presented by

Conference

November 6th - 7th 2013
Vancouver, Canada
9:00am - 7:30pm
Presented by

Merging Media has moved! We’re pleased to introduce our new Conference home in the beautiful Urban Oasis on Granville Island in Vancouver! #MM2013 will be held at the Granville Island Stage and the Revue Stage on November 6-7, 2013. (Some items may change, subject to funding).

Merging Media 2013

Track 1

Printable Version (no tables)

Highlight

Time

Granville Island Stage

8:00am

Registrations and Coffee : ARTS CLUB - Granville Island Stage Lobby

8:15am

8:30am

8:45am

9:00am

Welcome and Introductions

Brian Hamilton
Christine Lim-Labossière
Matt Toner

Introduction by Master of Ceremonies, Matt Toner with speeches by Brian Hamilton, CMPA-BC and Merging Media 2013's Executive Director, Christine Lim-Labossiere.

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9:15am

Opening Keynote - Kathy Franklin: I See You - Engaging AVATAR's Global Fan Community

Kathy Franklin

Keynote Speaker: Kathy Franklin, President of Franchise Development at James Cameron's Lightstorm Entertainment, reveals the multi-platform strategies behind the growth of the Avatar franchise and discusses the critical role of Fan Engagement and the Global Fan Community in laying the groundwork for the Avatar sequels.

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9:30am

9:45am

10:00am

Future of 360 Panel: Cracking the Code on Hybrid Financing - A Global Challenge

Andra Sheffer
Annika Gustafson
Brian Seth Hurst
Gary Hayes
Michel Reilhac
Valerie Creighton

It's a question of sustainability. As more companies get involved in convergent and multi-platform production, we are faced with the constant need to find new and hybrid strategies to support the efforts. Are these new endeavours sustainable through the usual funding and financing mechanisms? Our panel of global thought leaders grapples with the Elephant in the Room, and comes up with some fresh directions. Panelists: Valerie Creighton (Canada Media Fund, Canada), Gary Hayes (StoryLabs, Australia), Michel Reilhac (former Arte Film Commissioner, France), Andra Sheffer (IPF, Bell Broadcast and New Media Fund, Canada), Annika Gustafson (BoostHbg, Sweden). Moderator: Brian Seth Hurst (The Opportunity Management Company, USA)

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10:15am

10:30am

10:45am

11:00am

NETWORKING BREAK : Drop in to the BIZ HUB @The Backstage Lounge to network, grab a cup of coffee and schedule your B2B Meetings!

11:15am

Spotlight on Transmedia Europe : Europe's Transmedia movement is producing some of the most exciting multi-screen projects on the planet.

Alison Norrington
Christopher Sandberg
Djamil Kemal
Filipa Almeida
Liz Rosenthal
Voyelle Acker

Story Central's Alison Norrington welcomes active players from Europe's vibrant cross-media scene to talk about the region's latest transmedia trends, creative successes and business strategies, and discovers what makes European productions stand apart from the rest of the world. Panel: Djamil Kemal (Lexis Numerique, France), Christopher Sandberg (Company P, Sweden), Filipa Almeida (be Active, Portugal/Ireland), Liz Rosenthal (Power to the Pixel, UK), Voyell Acker (France Television). Moderator: Alison Norrington(Story Central, UK)

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11:30am

11:45am

12:00pm

12:15pm

NETWORKING LUNCH

Drop in to the BIZ HUB @The Backstage Lounge to rub shoulders with our international guests and meet Potential Partners and Collaborators!

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12:30pm

12:45pm

1:00pm

1:15pm

Featured Speaker Steve Peters : Games for Brands and TV - The Ginormous Questions No One is Asking

Steve Peters

Gamification. Interaction. Transmedia. Social Networks...?! In the rush to use all the latest in technology, social sharing and interactivity, there's one big question that often seems to get lost in the shuffle: "Why?" Transmedia pioneer and Emmy®-winning Experience Designer Steve Peters (COO, No Mimes Media, Former VP of Experience Design at Fourth Wall Studios), takes this on, the biggest question in Experience Design, and reveals why the question itself might not mean what you think.

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1:30pm

1:45pm

2:00pm

2:15pm

Pan American Showcase: Caitlin Burns (Starlight Runner Entertainment) - Embracing Story Without Boundaries, PLUS Interview with Margaret Dunlap (Lizzie Bennet Diaries)

Caitlin Burns
Margaret Dunlap

Caitlin Burns, popular Transmedia Producer and Editorial Lead at Starlight Runner Entertainment, takes a critical look at outstanding Canadian, North and South American projects that have made the cross-over transition in recent years, tracks the latest trends and business strategies while predicting what is the next best thing in transmedia goodness in 2014. Followed by a Guest Interview with Margaret Dunlap, guest speaker and Co-Executive Producer of The Lizzie Bennet Diaries(LBD), the innovative webseries modernization of "Pride & Prejudice," that attracted an exceptional 30 million viewers on YouTube and won Streamy Awards for Best Interactive Show and Best Comedy Writing as well as Best Interactive/Social Media Program from the International Academy of Web Television. LBD earned over $462,000 to become the 4th top grossing Kickstarter Campaign in video/film.

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2:30pm

2:45pm

3:00pm

3:15pm

NETWORKING BREAK : Drop in to the BIZ HUB @The Backstage Lounge to network, grab a quick coffee and schedule your B2B Meetings!

3:30pm

Future of 360 Panel: Disruptive Distribution and the Direct to Fan Opportunity

David Brown
Djamil Kemal
Jay Joly
Lara Hoefs
Margaret Dunlap

From Artist to Entrepreneur, Independent to Studio, storytellers worldwide are being challenged by a plethora of new digital distribution channels that allow producers to connect directly with fans. Does having the power to influence and engage consumers, fans and the audience directly sound like the magic pill, or does it come with its own unique challenges? Panelists: Dave Brown (Google/You Tube), Margaret Dunlap (Lizzie Bennet Diaries), Lara Hoefs (Twilight Saga/StoryDisruptive), Djamil Kemal (Lexis Numerique). Moderator: Jay Joly (CineCoup)

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3:45pm

4:00pm

4:15pm

4:30pm

Closing Keynote Filipa Almeida (beActive): Building the Successful Transmedia Indie Film Franchaise - The Beat Girl Story

Filipa Almeida

When Transmedia superstar Nuno Bernardo, Creator of the Irish/ Portuguese transmedia world Beat Girl, first launched his character's profile on Pinterest, few would have suspected how large her story universe would grow and how successfully it would be transported onto a myriad of other platforms, from Facebook to e-book, to a popular webseries and feature film. Filipa Almeida, shares how the beActive Team led by Nuno systematically challenged traditional marketing and distribution models to successfully create their own indie film franchaise, while providing keen insights into how they adopted this admirable new transmedia business model. Presented with a special video introduction by Nuno Bernardo. The Premiere Canadian Screening of "Beat Girl" takes place this evening from 7pm-8.30pm in this theatre**

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4:45pm

5:00pm

5:15pm

5:30pm

Connecting the Brave New World ! A Global Networking Reception

Time to head for the BIZ HUB at the Backstage Lounge to rub shoulders with the our international cross-media uber stars and join in the Celebrations of the 1st Anniversary of Transmedia Canada

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5:45pm

6:00pm

6:15pm

6:30pm

6:45pm

7:00pm

**The Premiere Canadian Screening of Beat Girl (2013, 85 mins), by Nuno Bernardo.

Filipa Almeida

beActive's Community Manager, Filipa Almeida will be present at the Screening to meet the audience. Beat Girl Synopsis: For Heather music is everything. Following in her mother's footsteps, Heather has always dreamed about getting into Juilliard and becoming a classical pianist. But all her dreams get shattered the day her mum dies, and her life suddenly falls into silence. Left with nothing but a piano and debts, Heather's only option is to move in with her estranged father and half-brother. When her application for a scholarship is rejected, Heather's last hope to see her Big Dream come true is swept away. Until one day she meets Toby, a hip and handsome music store owner who opens up a whole new world to her - the world of DJ-ing and dance music. Heather, who initially turns to DJing to raise some funds, is carried away by this enticing underground world, and her heart starts to beat again to the rhythm of a new life - and a new love. Heather eventually finds herself torn between two worlds of music and as her Juilliard audition approaches, time comes for her to choose. And for the first time in her life she starts questioning what it is that she really desires.

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7:15pm

7:30pm

7:45pm

8:00pm

8:15pm

Time

Granville Island Stage

Revue Stage

8:00am

Registrations and Coffee

Registrations and Coffee

8:15am

8:30am

8:45am

9:00am

Opening Keynote : Gary Hayes - Navigating the Expanding Media Universe and Identifying Merged Media Production Pipelines

Gary Hayes

From idea to proof of concept to build to users and back again - here's a quick review of opportunities in some of the latest multi-platform production techniques and services. How do we make choices with so many digital media platforms and Apps available to us now? What methodologies can we use to find the most appropriate medium and technology to adopt for our latest story property? With so many distribution channels, how do we create, reach and ensure that we are user centric and able to distribute and grow our Multiplatform creations? Transmedia Guru, recent ABC TV Multiplatform Product Manager and StoryLabs CEO, Gary Hayes, maps out the challenges faced in designing a cohesive story universe today, using examples from from new game and web formats through to 2nd screen, social TV, and reveals how some producers are incorporating emerging business models to sustain their transmedia careers.

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Master of Ceremonies: Rochelle Grayson Introduces the International PITCH 360 Jury and the first few pitches

Rochelle Grayson

Pitch Details to be confirmed.

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9:15am

9:30am

9:45am

10:00am

Future of 360 Panel: Inventing Next Gen TV - Opening the Box to Second Screen and Beyond

Brian Seth Hurst
Caitlin Burns
Jay Bennett
Steve Peters
Victoria Evans

Has Second Screen become mainstream? Has it become the clear and present future for TV? This and more to be discussed by this lively panel of leading experts and multi-screen practitioners who will chew on questions like, “What key challenges do producers and content creators face in multiple screen production today?” and “What can we anticipate will change over the next few years with the wave of changing consumer patterns and dynamic delivery mechanisms?” Stay tuned to find out why you should look before you leap.Panelists: Steve Peters (No Mimes Media), Victoria Evans (InnovaTV.ca), Jay Bennett (Smokebomb Entertainment Inc.), Brian Seth Hurst (Opportunity Management Company) Moderator: Caitlin Burns (Starlight Runner Entertainment).

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2nd Session: Pitch 360

Pitch Details to be confirmed

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10:15am

10:30am

10:45am

11:00am

NETWORKING BREAK

Drop into the BIZ HUB @The Backstage Lounge for a cup of coffee and your B2B Meetings

More...

NETWORKING BREAK

Drop in to the BIZ HUB @The Backstage Lounge for a cup of coffee and your B2B Meetings

More...

11:15am

Building Out Transmedia Strategies: Where Storytelling & Marketing Collide. Lara Hoefs, The Twilight Saga Brand Manager

Lara Hoefs

Engaging audiences is not new to storytellers - it's called marketing. Though as storytelling continues to evolve in the 21st century, marketing becomes less about shaping audience's opinions of a story and becomes more about creating story experiences that captivate and engage audiences and building relationships with them. Lara Hoefs, The Twilight Saga Brand Manager and Transmedia Producer, takes a social psychological perspective on building successful transmedia storytelling strategies. Using case studies of The Twilight Saga and other examples, Lara dissects the way in which 21st century storytelling and marketing have become intricately intertwined with lines blurring as to where storytelling ends and marketing begins (and vice versa). Story creators are challenged to think more like marketers. And marketers, like storytellers. Within these blurring lines is where the problem of IP monetization begins to work itself out. Find out how each story experience within the IP strategy ends up being a stream of IP revenue, a means of building awareness/engagement (marketing) or both.

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3rd Session: Pitch 360

Pitch 360 Jury Adjourns, B2B Meetings for Pitch 360 participants begin.

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11:30am

11:45am

12:00pm

12:15pm

NETWORKING LUNCH

Drop in to the BIZ HUB @The Backstage Lounge to rub shoulders with our international guests and meet Potential Partners and Collaborators!

More...

NETWORKING LUNCH

Drop in to the BIZ HUB @The Backstage Lounge to rub shoulders with our international guests and meet Potential Partners and Collaborators!

More...

12:30pm

12:45pm

1:00pm

1:15pm

Going Global : Exploring ARGs and the International Co-production. Christopher Sandberg, CEO, The company P

Christopher Sandberg

Digital Emmy Award winning Christopher Sandberg, CEO of The company P, talks about the growth and popularity of Alternate Reality Games (ARGs) and Transmedia dramas that span countries and communities, such as the highly acclaimed Conspiracy For Good and The Truth About Marika, participatory dramas that changed the way online stories were told and played across international boundaries. His Swedish-based The company P were key European collaborators with American Transmedia Pioneer Tim Kring in producing Conspiracy for Good, an groundbreaking ARG that became a worldwide phenomenon when it was released to transmedia communities across the globe. Sandberg talks about the peaks and troughs of his international co-production experiences centered around transmedia dramas; discusses the best practices of global collaborations; and introduces Treasures, his most recent Canada-Europe co-production in development with Shaftesbury.ca.

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The Canuck Showcase I: Designing Tablet Centric Properties featuring NFB

Dana Dansereau
Janine Steele
Rochelle Grayson
Vincent McCurley

Rochelle Grayson talks to Creative Technologists Dana Dansereau and Vincent McCurley and Operations Manager Janine Steele about NFB/Interactive's tablet strategy, including "The Last Hunt" – the studio's first made for touch and gyroscope interactive photo essay. Also discover how the studio goes about selecting projects and how they work with co-creators, national and international partners, design and development studios and filmmakers

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1:30pm

1:45pm

2:00pm

2:15pm

2013 BEST IN CLASS Interview : Syfy's Defiance™ - Groundbreaking Transmedia TV Series

Angèle Beausoleil
Sara Moscowitz

Sponsor: Emily Carr University of Art + Design

The Syfy Channel broke new ground earlier this year by launching the largest Transmedia project in television history - Defiance™. Conceived over many years with multiple teams, the project established a new scale of Transmedia creation, weaving storylines seamlessly across two major forms of media: a TV show and a multi-platform massive online shooter video game that could be played on PC, X-Box 360 or Playstation 3. Sara Moscowitz, Syfy's Senior VP of Strategic Marketing, discusses the expansive marketing campaign launched around this unique property and the teamwork involved to successfully introduce brands such as Dodge and Axe, into storylines across linear and interactive storyworlds. She also provides keen insights into Syfy's "Igniter" campaign and how the channel uses analytics to grow Syfy's properties like Defiance™ into highly popular entertainment experiences on multiple platforms. Interviewed by Angele Beausoleil.

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The Canuck Showcase II : Celebrating the Digital Storyteller

Catherine Winckler
Francesca Accinelli
Jay Bennett
Katrina German
Pierre-Mathieu Fortin

Some fresh new ideas from Canadian companies who are making waves across the country by creating engaging Storytelling content and technology for tablet, mobile and online. Panelists: Jay Bennett (VP of Digital / Creative Director at Smokebomb Entertainment Inc. ONT ), Katrina German (Co-Founder, OneStory.com, SASK), Catherine Winckler(CEO, Switch United, BC). Moderator: Francesca Accinelli.

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2:30pm

2:45pm

3:00pm

NETWORKING BREAK

Drop in to the BIZ HIB @The Backstage Lounge for a cup of coffee and your B2B Meetings

More...

NETWORKING BREAK

Drop in to the BIZ HIB @The Backstage Lounge for a cup of coffee and your B2B Meetings

More...

3:15pm

Broadcaster-Distributor Digital Crystal Ball

Corrie Coe
Mark Bishop
Michael MacMillan
Moyra Rodger
Sally Catto

What does the future bring for Broadcasters and Distributors who are adapting to the rapidly evolving convergent media industry? This session explores how some key players are riding the "digital wave" with their multi-screen programming and hybrid strategies while making their mark on the evolving eco-system. Panelists: Michael MacMillan (Blue Ant Media), Corrie Coe (Bell Media), Mark Bishop (Marble Media/ Distribution 360), Sally Catto (CBC). Moderator: Moyra Rodgers (Magnify Digital)

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Canuck Showcase III: Exploring Alternative Financing Platforms for Indie Creators

Ayah Norris
Brian Wideen
Ian MacKenzie
Prem Gill
Rob Calder

There's never been more excitement over Crowdfunding platforms such as Kickstarter and Indiegogo as alternative modes of closing the gap for emerging content creators. Opportunities do not stop there for Canuck producers open to new options. More good news awaits the Indie Content Creator as emerging funding mechanisms and platforms are launched this year to help give producers the leg up and make their project in development a reality. Panelists: Prem Gill (Telus), Ayah Norris (Indiegogo), Rob Calder (Public Records/Secret Study), Brian Wideen (CineCoup/Overinteractive Media), Moderator: Ian MacKenzie (Fierce Love Films). This session is made possible by TELUS.

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3:30pm

3:45pm

4:00pm

Closing Keynote: Audience Rising-From Passive Viewer to Active Participant. Keynote: Michel Reilhac (former Arte Film Commissioner, France)

Michel Reilhac

French Transmedia expert and Producer Michel Reilhac reveals how the role of the audience in storytelling has slowly altered from being passive viewers to being active participants, collaborators and even co-creators in the story experience. He explores the part that social media plays in this shifting landscape and talks about the nature of group dynamics while encouraging engagement across platforms and building community of fans.

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Canuck Showcase IV: Independent Web Creators Spotlight

Carrie Cutforth-Young
Ivan Hayden
Jill Golick
Joanna Gaskell
Liz Scully

Web Series are being called the new independent film! Canadian indie filmmakers are slowly gaining recognition as Web Series producers for global audiences, winning awards for some of the most creative efforts in the online world. Learn more about their ideas and inspirations, view short clips from their series and find out how these pioneers in the field are capitalizing on new and emerging business models. Guest presenters: Jill Golick (Ruby Skye P.I.), Joanna Gaskell (Standard Action), Ivan Hayden (Divine, Frostbite Pictures) Liz Scully (The Runner). Moderator: Carrie Cutforth Young (Queen of Spades, Independent Web Creators of Canada).

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4:15pm

4:30pm

4:45pm

NETWORKING BREAK

Canuck Showcase V: Awakening the Crowd for Cause - OCCUPY LOVE and the Fierce Love Trilogy

Ian MacKenzie
Nicole Sorochan
Phillip Djwa
Velcrow Ripper

Independent Filmmakers Velcrow Ripper (Director), Ian Mackenzie (Producer) and Nicole Sorochan (Interactive Director) reveal how Occupy Love from the Fierce Love Trilogy successfully relies on social media, crowd funding and crowd sourcing to finance, market and engage their audience and promote activism.They reveal how they work together closely as a production team to ensure their efforts are cohesive. Interview by Philip Djwa (Agentic Digital Media) Catch the Private Screening of Occupy Love* with filmmakers in attendance 5:30 to 7.30pm at the Granville Island Stage.

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5:00pm

PITCH 360 COMPETITION RESULTS ANNOUCEMENT AND AWARD CEREMONY

Pitch 360 Jury give feedback on the projects and the Merging Media Pitch 360 Award for $10,000 and the TELUS Optik TV Pitch 360 Award are presented to the lucky winners!

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5:15pm

5:30pm

Occupy Love (86mins, 2013) Screening*

Ian MacKenzie
Nicole Sorochan
Velcrow Ripper

Join acclaimed director Velcrow Ripper (Scared Sacred, Fierce Light) on a journey deep inside the revolution of the heart that is erupting around the planet, as he asks the question, "How could the crisis we are facing become a love story?" Occupy Love is a moving, transformative, heartfelt film, featuring Ripper's signature stunning visuals and rich soundscapes. A powerful cinematic experience that will leave audiences inspired. Occupy Love explores the growing realization that the dominant system of power is failing to provide us with health, happiness or meaning. The old paradigm that concentrates wealth, founded on the greed of the few, is causing economic and ecological collapse. The resulting crisis has become the catalyst for a profound awakening: millions of people are deciding that enough is enough - the time has come to create a new world, a world that works for all life.

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